Once in a while you meet someone whose perseverance, wit and dedication makes you want to step up your game. That’s what I felt when I met Lorraine. She is the definition of resilient working mom who had a dream and made it a reality. If you haven’t heard of her yet, sit back and enjoy a cup of your favorite coffee or tea and you read the answers to my latest interview with Lorraine West:

Define your brand and it’s purpose. 

Lorraine West Jewelry is an independent, contemporary, designer jewelry brand that evokes elegance and power through every design.  It’s timeless classics with a creative twist can be worn with any outfit during all seasons. The purpose is for anyone that wears Lorraine West Jewelry to feel empowered and fashion forward.

 How does it feel to create a brand from scratch and pure determination? 

Creating my brand from scratch feels amazing. Who knew that a visit to a jewelry craft shop years ago would lead to what I create today; decadent fine jewelry. My brand started organically, not the traditional way. I learned pretty much everything I know about my business through trail and error. I’m fortunate that it only made me more knowledgeable and stronger. Perseverance was my motto.

 You’ve grown so much since you’ve started… what has propelled you to new heights? 

What has propelled me to higher heights during these past 6 years of being a full time business owner is determination. It’s something that has been at the center of my being.  I don’t ever give up on my goals, not even if I fail. Failure is the greatest teacher and allows for recalibration. I’m passionate about winning and being my best self. How ever long it takes I’m willing to go the distance.

Image by: Alzo Slade