Learn my method for selling luxury planning services with the confidence that allows you to take home more than $100k while planning fewer events per year.
You love events so much that sometimes you underestimate all that goes into executing one. Have you ever really sat down to break down your pricing? What you discover may surprise you. You put in so many hours, yet you're underpaid and under-appreciated. It's happened to all of us. I've been there too.
The event industry generates over $60 billion per year. Between now and 2029 the event planning industry is expected to grow by 8% (that's double the average growth rate for all occupations). Can you see the advantage of being ready and prepared?
You became a planner because you absolutely love what you do! You also wanted to make a good living on your own terms. Your dream is to serve clients that don't question your pricing because they understand your value and are looking to host the type of events that you would be proud to put your name on. But your efforts thus far haven't gotten you there yet.
I have a track record of helping planners understand how to make money while planning the pretty. I've trained them to establish higher fees from the jump and how to service the high profile market. My strategies help you identify the right clients with the right budgets that generate a higher income for you without the burnout that stems from an excessive number of events.
Train you to price and sell concierge-style planning services with confidence so you earn more than $100k while planning fewer events per year.
Guide you to land the right clients with the right budgets and deliver exceptional events consistently.
Position YOU as a profitable business without sacrificing the most important things in life: family, health, friends, and freedom.
Advantage™ is a very personal coaching experience delivered by me that requires a qualification process for each CEO. I will work with a select group of qualified planners who are committed to achieving the 3 objectives above. You need to be ready for this level of growth. ADVANTAGE™ will will shift your mindset from learning to implementing as you become a master planner.
This program is not for everyone. It's for the most dedicated planners from around the world. ADVANTAGE™ will produce measurable results for YOU if you are ready!
Believe in their potential but need the information that high profile planners guard with their lives
Have at least a 3 years experience
Want to earn over $100k by upgrading their services
Want to position themselves as experts in the event industry
Are serious and ready to make things happen NOW!
Truly care about their clients and want to deliver excellence
Want to see their efforts reflected in their bank accounts
Are beginners and who have identified their target market
Do not recognize their potential
Have a scarcity mindset and don't think things are possible for them
Have a hard time with follow-through and implementation
Are not serious about upgrading their income and life now
Are not ready to invest in themselves
The lessons are designed to share the information in a strategic way that will help you implement as we go so you can achieve the results that have been so hard to nail down.
I am looking forward to sharing additional details regarding the ADVANTAGE™ process with you during our compatibility call.
Learn to focus on your client’s needs, lifestyle, psychology and preferences. Strengthen your capabilities so that they align with your client's expectations. Identify creative partners based on expertise and the desired outcome. Elevate your brand offerings and eliminate anything that does not deliver excellence or articulate your value.
Master event planing and understand the high profile market. Deliver and produce events of high quality, and an unmatched level of service using my methods. Sequence matters. You will see the planning process unfold in a very different manner. Discover the secret sauce found in the way you prep your clients and serve them at your highest potential.
Intensive training and coaching through every phase of the client services and planning process
Face to face virtual instruction and study hours that guide you on best practices and proven strategies
Mastermind + one-one on support, with step by step sessions and private FB Group to support implementation, feedback, and questions
You will define your entire client process, from connection, to attraction, to sales. The program is designed so that you can see an actual change in your brand quickly. You will feel confident about presenting your services and will be able to clearly identify all the components of a successful event. The hidden touch points during the planning phase will create a noticeable difference in delivery.
make it happen
Whether you are an event planner or producer, you have the battle scars to prove it. You've given your all, which often means:
Reducing your services to an a la carte menu because clients don't want to pay your full rate.
Taking on events that don't fulfill you because you need to make ends meet.
Letting your clients determine your schedule to accommodate theirs.
Losing money on production because you want over-deliver and upgrade the event on your dime to please your clients and to make the events align with what you want to represent.
This is not what you envisioned for your business.
It's totally not right that clients get what they don't pay for. There is courage in honoring your gifts and creating boundaries. Be brave enough to be your own advocate. Your clients will understand. In fact, they will respect you more for it.
It's time to see the ADVANTAGE™ in understanding your clients at a deeper level and to know where you stand as it relates to your market. Ask yourself the hard questions and then take action. What is missing from your arsenal? How can you grow as you go? What can you offer that sets you apart, truly? What can you refine?
Take a stand to become who you said you wanted to be. The industry will not grow and the standards will sink if bold decisions are not made. Instead of molding your services to fit whoever needs them, push yourself to only work with clients that are aligned with all that you are. If you are still reading this it's because you are ready to upgrade and see real results.
Creating a sustainable business is not easy but it's definitely possible. It requires a level of mastery, a method, and the discipline found in this program. When it comes to milestone events, clients appreciate quality and flawless execution. Trust that they are willing to pay for it too.
When you create value, your worth is easier to explain than your discount. When you provide your services at a lower price point, chances are you’ll work harder for less. It almost never fails.
Operating at a high level without charging accordingly sends the wrong message and it leaves you feeling used instead of inspired. That's unacceptable. Let’s get this right. If we elevate our services, we can charge properly and everyone wins. Nobody is going to challenge your prices if you deliver on your promise. Mimicking the pricing structure of your peers robs you of the financial gifts that are ready and available for you now!
YOU likely started your business for two reasons:
First, to do something you love. And second, for financial freedom. You don't have to continue to sacrifice the things that matter most.
Greatness doesn't come easy. Stop craving the easy fix. Focus on long-term sustainability.
No matter where you find yourself, you have the ability to create on your own terms and to design the life that honors your core values.
If you don’t see yourself there today, take a step in that direction because the moment you do, things will start to happen.
The GREATS didn't reach their fullest potential by playing small. They researched, absorbed, implemented strategies and habits that gave them an ADVANTAGE™ over everyone else.
I am 100% committed to helping you achieve results.
In fact, during the first 30 days, I'm going to be watching you very closely. If you aren't actually doing the work, I'll ask you to kindly exit the program so that I can focus on those who are.
That's how committed I am to the integrity of this program. join the wait list
"After working with Kathy I booked my dream wedding at the Biltmore Asheville.
I changed my pricing model immediately and more than doubled my fees. I'm confident about my pricing now. I'm telling you, couples are not budging. Things are happening just like she said they would."
This could be you....
"Kathy legit just changed my whole life in a matter of a day!
I've been trying to figure this out for years and no success. She handed me my exit plan in less than 24 hours. I'm mind blown! I adjusted my fees by more than 30% immediately after meeting with her. She pushes you to do more and holds you accountable each step of the way. She pours out all the tips in her book and does not hold back."
"It changed not only my business but my life.
Kathy re-inspired me, made me focus, and made me understand how much I am worth! In the few weeks I have already closed more high end clients and am charging what I’m worth. I used to charge a base fee of $4500 now my base fee starts at $8500. I love Kathy. I want to spend all my time learning from her 100%."
Unlike other online courses, where you spend most of your time learning instead of executing, ADVANTAGE™ keeps you focused on implementing.
ADVANTAGE™ is NOT about the pretty of events. It's about seeing results in your bank account and servicing your clients at your highest potential.
The framework is intended for you to feel supported and motivated.
Earning six-figures will become your reality for years to come.
All you have to do is show up and implement my strategies via a step-by-step process.
profitable events yet!